Any Way to Speed Up Amazon Manual Review Process

We've outlined how account suspensions happen, the ramifications of losing selling privileges and what to practise in the case of an 'Account Under Review' emergency.

Nix can summon fear quite like an 'Amazon Business relationship Under Review' notification. For many brands, Amazon has go an incredibly important sales channel, and the prospect of existence suspended from the market is far from pleasant.

We spoke with Lauren Sutehall, Bobsled Client Project Manager, about her feel mitigating Amazon account suspensions.

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Hullo Lauren! What exactly does 'Amazon Business relationship Under Review' mean?

'Account Under Review' means that a seller's selling privileges take been removed temporarily.  Customers will not be able to purchase their products on Amazon until the condition that caused the suspension is resolved. Please note that 'under review' is non the aforementioned every bit 'banned'. With a suspension, you lot still accept an opportunity to appeal.

What are some things that can lead to 'Amazon Account Under Review' AKA account pause?

Quite a few, actually. Negative health metrics (i.e. client service operation) are a common crusade, including "order defect charge per unit", "late shipment charge per unit", and "pre-fulfillment cancel rate". For instance, if a seller is consistently shipping products to customers tardily, this may result in negative reviews, and from there selling privileges may be removed.

Other causes of business relationship suspension revolve around not adhering to Amazon selling policies;
products non as advertised, items flagged as prohibited items and expired items, to name a few.

Lastly, listings that are identified as inauthentic or counterfeit will certainly put a seller's account at gamble! Selling a restricted product is 100% not immune.

How will Amazon let yous know that your Amazon account is nether review?

You volition be notified of your suspension nether "Operation Notifications." The message may read: "Your Amazon.com selling privileges have been removed."  This may also include a list of ASINs that are in violation of Amazon's policies.

In the beneath example the seller received a notification titled: "Urgent: Amazon selling account under review."

How does ane resolve an account suspension?

Depending on the issue and the number of times this effect has been identified past Amazon, the resolution can actually exist very quick.  Amazon requires a seller to submit a Plan of Action as part of their appeal. Inside this Plan of Action, a seller should display a articulate agreement of what they did that was incorrect/in violation of Amazon's policies. Defining that "root crusade" is an important part of the solution.

For example, if an account is suspended due to an Gild Defect Charge per unit (ODR) > one%, a seller needs to understand exactly what negatively impacted this operation metric. This may be a result of ongoing negative feedback due to products being damaged on arrival that lead to A-Z Guarantee Claims. Credit carte chargebacks tin also bear on ODR.

After the root cause has been identified, the seller must also evangelize a feasible step-by-pace solution. If customers are complaining virtually damaged products, reviewing packing procedures in your mill, performing additional drib-tests, improving packaging quality or layering, and potentially changing shipping providers are all steps that tin mitigate the damaged goods event.

Sellers tin can submit their POA within their Seller Central dashboard by navigating to Seller Central > Performance > Performance notifications > Suspension Observe > Appeal.

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You lot mentioned that you've had straight experience with an Amazon account that got suspended. Can you please give a brief overview of this situation?

Exactly equally I described higher up - the most contempo seller I worked with who experienced an account under interruption had their selling privileges suspended due to an ODR >one%. All the steps listed above to prevent the appurtenances from being damaged on arrival were taken.

Among the steps taken, the biggest positive result came from changing shipping providers! Subsequently the new provider took over, reports of amercement vicious to basically zero in a matter of weeks.  The account remained "under review" for a few more weeks, just we saw the ODR slowly move back into spec. In that location is a threescore day limit on metrics, so if an account has an order with a defect, it will take 60 days to fall abroad from the reporting.

Higher up: 60-Solar day Time Window Screenshot

On that notation, let's hash out timing. If a make falls into the condition of 'Amazon Business relationship Nether Review', how long tin information technology take to get resolved?

The review time frame can take anywhere from days to weeks, while Amazon decides whether or not to reinstate an account. I take seen 24 hours and I have seen over a calendar month; the timing is situationally dependent.

What are some deportment brands should avoid in the result of an account suspension?

Don't panic! Think logically about how y'all can convey to Amazon your agreement of the root cause of the suspension and acknowledge the event. Passive aggressiveness or an accusatory tone won't elevator a intermission. There should be an honest admission of errors, whether intentional or not, as role of the appeal process.

Later on the initial panic, many sellers' adjacent feeling is one of impatience. Avert writing follow up messages every few days, every bit this is not likely to expedite the review process and may irritate the reviewer on the other end of the line. Don't criticize Amazon'due south procedure... take the necessary steps to become back to selling on Amazon!

What advice do you have for brands in terms of maintaining healthy account metrics?

1. Accept customer service seriously and maintain healthy account metrics. These get hand in manus, and since Amazon is built on a foundation of keeping customers happy, you are likely to avoid business relationship suspensions if you continue this top of mind.
2. Communicate, communicate, communicate. This is not just to Amazon in the event of a suspension, simply clear advice with your customers can help y'all avoid potential A-Z Guarantee Claims.
3. Maintain ownership of your production listings and cheque for changes that may have been made by other sellers.  You want to protect yourself from a situation where another seller makes an adjustment to your product pages which result in feedback of "wrong item sent."
4. Sellers tin consider downloading the Amazon Seller App (Android, Apple) to help you lot respond to letters quicker.
5. Information technology should go without saying, but don't sell apocryphal products!

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Amazon Reinstatement Services

Have yous run into an account suspension pickle? Consider your adjacent steps carefully. Implementing the wrong strategy may prevent you lot from selling on Amazon over the long-term.

The immediate solution is to speak with a trusted partner who can help create and implement a feasible Plan of Action. To connect with a Bobsled Amazon Specialist delight click the button below & complete the course.

kirtonwomand.blogspot.com

Source: https://blog.bobsledmarketing.com/blog/amazon-account-under-review-recovery-guide

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